S . U . R

S U R the fashion sustainable campaign

this video includes 3 ideas

Stop using animal skins

Use natural fibre

Recycle clothes

Here’s a creative and interesting thought – what if you combined greeting cards with playlists? It’s the new generation of mixtape and the QR images, as they’re called, were developed by the same U.K. agency that did the aforementioned unofficial ads for Instagram and Angry Birds. If the user has the premium Spotify app on their phone, they can scan the barcode and instantly start the playlist. Music in the playlists spans nearly every interest and occasion including music for geeks, music for cooks, and everyone’s mixtape favorite – love songs.